Coach Brad’s Goals for the New Year!
Happy New Year!! Welcome to 2014 and the year of YOU!
It’s that time again. The beginning of the new year and time to set some new goals. Notice I am stating resolutions, these are goals. In my experience, the best way to set new goals is to make sure that each one of them is SMART.
Coach Brad with the Iron Goofy
S- Simple
M- Measurable
A – Achievable
R – Realistic
T – Timely
Let’s take a look at the last year 2013-
Personal:
1. Get over my fear of leaving my day job and get my business off the ground. – Business is good, I have had up to 13 clients with 9 still with me after the tri season was over. I have 3 that have contacted me wanting to start in March. With a full-time job, it keeps me busy. Luckily a few of these are virtual so most of the work is email, phone and Training Peaks.
2. Reduce debt by minimally 50% – Complete – Actually more like 75%
3. Re-commit to a financial plan and budget – Complete – see #2
3. Complete my Certified Personal Trainer, USAT Level 1 coach, and USATF Level 1 and minimally begin my Certified Nutrition Professional. – Complete except for CNP (*also added RRCA, Newton & Lydiard Certs)
4. Blog at least 5 times a week – Unfortunately, this did not happen more like once, but will re-commit for this year to at least 3.
Sports & Fitness:
1. 2 Ironman Triathlons: IM Louisville, IM Florida – IM Florida, but IM Louisville turned out to be more financial 
then not trained.
2. IM FL in less than 12 hours – This one was discouraging. Read about it. – I am thinking about doing another one for vindication.
3. Running average pace at 7:30 min/mile at RPE 2 – I got to about 7:45 for a 10k
4. Biking average pace at 22 mph at RPE 2 – Complete – hit this at IM Augusta
5. Swim at 1:45 per 100m at RPE 3 – Incomplete – will have to focus more on the swim this year
6. Start CrossFit as strength training – Started it, but stuck to more of a Lydiard method. Will be incorporating at least once a week during strength phases.
7. 1 half-marathon at 1:35 or less – 1:43 was still my best. Have to dedicate to this one again
The score is 8 out of 13 completed with each at least attempted. I would consider it a successful year, but I would like to do better.
What’s in store for Coach Brad in 2014?
Personal Goals:
1. Completely eradicate debt
2. Start another passive income stream with the possibility for full-time income. (already started actually)
3. Have a plan by the end of the year for leaving my full-time job
4. Communicate more with family
5. Start a financial plan for the future
6. Understand more about SEO and Internet Marketing
7. Blog 3x per week minimally
8. Complete CNP, USAT Youth & Juniors, USAT Official and start CSCP certifications
9. Less take-out and dining out, more cooking. (25 out of 30 days a month)
Sports & Fitness Goals:
1. New York Marathon – 3:40 or better
2. Half Marathon – 1:35 or better
3. Conversational pace at 7:30
4. Complete 2014 miles ran
5. Possible Vineman Ironman Distance?? (Vindication Race)
6. Complete two 70.3 triathlons
7. Swim at 1:45 per 100 for 2 miles
8. Inaugural ITU Chicago Triathlon – 2:25 or better
9. All members of the TNT I am coaching crossing finish line at both Nike Women’s and RnR San Diego
10. First – Complete Dopey Challenge with a smile.
How about you? What are your goals for 2014? Are they SMART?
Carpe Vitam!!! (Seize Life)
Tribute #6 – Jessica Crate
It was apparent this was coming, right? This woman was all over my Rock ‘n’ Roll recap, so the 
inspiration was already foreshadowed and if you didn’t read the last post, then prepare to be inspired.
Jessica and I met on a set of commercial we were doing for some insurance company. I never actual saw the final cut, but then again, that happens quite frequently. We were actually placed in the roles of runners, which is why it made so much sense. I was in a conversation about running and all of the sudden, I heard this upbeat, sultry voice from behind me enter into the conversation. I turned around to see this tall, athletically thin, beautiful blond woman behind me. Her hair in a ponytail, wearing a Newton visor and radiating the intense positive aura all around her. There was more to this attraction then the minimalistic pure blood American male to the tall, stunningly gorgeous, platinum blond female(See? I am not denying the obvious). The energy radiating from this woman was intense.
We conversed in detail all the while waiting for the lighting to be rigged, and shots set up. I came to find her life as intoxicating as Jessica herself. This woman is an Elite Runner holding course records in the Gasparilla Half-Marathon, St. Pete Women’s Half-Marathon and the St. Pete Rock ‘n’ Roll Half-Marathon. As of last year she began competing in triathlon only to make it to Las Vegas for the 70.3 World Championships her first year. If that wasn’t enough, she also coaches other elite athletes, has her own marketing company, and recently created her own Not-for-profit. She is committed to giving back.
As I have continued to attempt climb inside her head and soul to try and understand what drives her, I have yet to hear her utter a negative word about anything or anyone. She truly believes in winning not only the race, but in life itself. If there is ever the opportunity to meet this unbelievable athlete and woman, do so. Before you know it, you will be winning to. Let me introduce you to my good friend, Jessica Crate.
Jessica Crate
Birthdate/Sign: 07/25/1985, Leo
Place of Birth: Victoria, British Columbia CANADA
Place of Birth: Victoria, British Columbia CANADA
Place growing up: Lived all over the US…. Oregon, California, Wisconsin, NY during Elementary School years.
High School: Sarnia, Ontario CANADA
High School sports: EVERYTHING! Lol…. I think I tried out for and was on every team! Basketball, Volleyball, Soccer, Softball, Gymnastics, Swimming, Dance, Cheerleading, Track & Field, Cross-country, I even dabbled in Girls Rugby (big mistake-haha).
College: Arizona State for 2 years studying Exercise Science and Kinesiology and was Academic and Varsity Scholar athlete for Track and XC(Cross Country) both years.
College Sports: Track and XC, but also dabbled in Soccer, Yoga, Strength training and swimming.Transferred to Florida State University for my last 2 years to pursue Pre- Medical Studies and continued my Minors in Psychology and French. Also ran on the Varsity Track and XC Teams and made it to National Championships all 4 collegiate years. 🙂
Other Sports: I currently work out 2-3 times daily and mix up my training with cycling, running, swimming, yoga, P90X, SUP (stand up paddleboarding), surfing, adventure/mud racing, volleyball, waterskiing, snowboarding…. You name it!
When was it you started competing and why?
I was born a competitor and my Mom tells me I literally came into this world “running” as I was born 1 month pre-mature. Clearly I was eager to get moving at an early age 😉
I grew up in a very athletic family, so “friendly competition” has been a part of my life since my early years. I love to win and have a burning desire for change for the better. Thus, I’m always looking to improve and hone my skills.
What is it that keeps you running after all of this time?
I absolutely LOVE a challenge, I love growing, running is a part of me, and a HUGE part of my life, friendships, relationships and what I do. Others inspire me to KEEP running and in return I hope to inspire others in the process.
In our private conversations you have basically told me that this year you have decided to give back. How did that come about?
I have been overseas on several missions trips and have had the privilege of traveling the 
world for racing, training and competing. Being awarded a full-ride scholarship to two D1 Schools for both athletics and academics was not only a blessing, but I felt it a responsibility to essentially “Give Back” all that had been given to me. Upon graduating from college, I partnered with Olympic athlete, Jon Rankin, to launch our own Non-profit organization entitled “Giving Athletics, Inc”, who’s mission is to “Inspire Social change through athletic participation.” It has been so rewarding to help others by fitting them with clothes and shoes that allow them to participate in sports and gain an education. 🙂
world for racing, training and competing. Being awarded a full-ride scholarship to two D1 Schools for both athletics and academics was not only a blessing, but I felt it a responsibility to essentially “Give Back” all that had been given to me. Upon graduating from college, I partnered with Olympic athlete, Jon Rankin, to launch our own Non-profit organization entitled “Giving Athletics, Inc”, who’s mission is to “Inspire Social change through athletic participation.” It has been so rewarding to help others by fitting them with clothes and shoes that allow them to participate in sports and gain an education. 🙂
If you could give me one adjective to describe the feeling you get when you are working what would it be?
Exhilaration, FREEDOM, accomplishment, energy!
When and why did you start competing in triathlon?
Back in April 2011, I had been training hard to qualify for the Olympic Trials in the Marathon. I 
had raced several marathons already, but my coach believed I was ready based on my workouts and marathon times. However, at mile 14, I side- stepped around some runners at a water station and snapped my foot. The adrenaline, high pain tolerance and my will to finish wouldn’t let me quit, so I ran the last 12.2 miles on a broken foot. I requalified for Boston, but obviously did more damage to my foot by continuing the race. My Olympic Trials dreams were shattered and I was now in a boot, unable to run. I began physical therapy and realized that I was going to go crazy if I couldn’t run, so I picked up swimming and cycling. Long story short, I started sprint triathlons, qualified for USAT Age Group Nationals in the ITU distance and soon I was embarking on tri training. I ended up qualifying for the USAT ITU World Championships and setting new goals, like Ironman 70.3. Now, here I am! Runner turned Triathlete 😉
had raced several marathons already, but my coach believed I was ready based on my workouts and marathon times. However, at mile 14, I side- stepped around some runners at a water station and snapped my foot. The adrenaline, high pain tolerance and my will to finish wouldn’t let me quit, so I ran the last 12.2 miles on a broken foot. I requalified for Boston, but obviously did more damage to my foot by continuing the race. My Olympic Trials dreams were shattered and I was now in a boot, unable to run. I began physical therapy and realized that I was going to go crazy if I couldn’t run, so I picked up swimming and cycling. Long story short, I started sprint triathlons, qualified for USAT Age Group Nationals in the ITU distance and soon I was embarking on tri training. I ended up qualifying for the USAT ITU World Championships and setting new goals, like Ironman 70.3. Now, here I am! Runner turned Triathlete 😉
What projects are involved with besides running races?
I currently own a marketing company “CRATE, Inc.”, coach and train athletes in addition to my training, while working with a neutraceutical company, LifeVantage. I have found my purpose and passion in life and live to lead a legacy by coaching, training and inspiring others to achieve their goals and dreams.
What would you say is your greatest obstacle you ever overcame
Breaking my foot in the Boston marathon, overcoming that injury and breaking onto the triathlon scene to qualify for 2 World Championships last year as well as set 3 course records in half marathons throughout the state of Florida.
What is your greatest victory?
My greatest victory is overcoming so many failures to continue succeeding. I firmly believe, and as the most successful people will tell you, you have to fail FORWARD. The faster you fail, the quicker you’ll succeed.
What are you favorite quotes?
My business partners and teammates know my favorite slogans, amongst many “Jessica-isms” are: “K.I.S.S.” (Keep it simple silly), “Relax, Smile and Breathe”, “Live life to the fullest”, “Go BIG or go home!”
If you’d like more information on where she will be next or to sign up for a training session, contact her at [email protected]
